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Vans dives to the bottom of the sea with SpongeBob SquarePants

This spring the novelties are tinged with yellow as the Vans brand collaborates with the beloved property of Nickelodeon SpongeBob SquarePants for a new limited edition collection: Vans x SpongeBob. The collaboration includes a rich collection of footwear, clothing and skateboards with the nicest versions of Spongebob, an optimistic optimist, loved and known by all, who lives carefree in a pineapple.

"SpongeBob SquarePants is loved by trendsetters around the world and this limited edition collaboration further enhances its style by offering something new and unique to the public," said Jose Castro, Senior Vice President of Nickelodeon Soft Lines Licensing and Global Fashion Collaborations. "Vans Vault has combined Nickelodeon's TV series SpongeBob with his distinctive style and we think fans of all ages will love the result."

The debut of the Vans Vault partnership with SpongeBob SquarePants, includes six models of footwear on the classic silhouettes of Vans: Sk8-Hi, Authentic and Slip-On, available for adults, teen and child. Each style presents original illustrations of SpongeBob SquarePants, which portray the protagonist of the homonymous series broadcast every day on Nickelodeon, his best friend Patrick and the antagonist Plankton.

In addition to footwear, there will be also a colorful assortment of clothing, such as the checkerboard-colored pants and graphic details, to be combined with two short-sleeved t-shirts and a long-sleeved T-shirt with a series of designs featuring SpongeBob embroidered Patrick's graphics with his skateboard. The collection is completed by three skate with boards, prints and motifs that reflect the "fil rouge" of the collaboration.

Vans x SpongeBob was launched globally on February 24th. For this occasion Dover Street Market around the world will be customized with exclusive windows, different one from each other.

 

To learn more about this special project go to www.vans.com/vault.

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