March will be an entire month dedicated to DC at Warner Bros. Consumer Products, through initiatives and promotional and marketing activities inspired by the famous DC Super Heroes.
All ready to save the world, coinciding with the release of Justice League on DVD and Blue Ray, scheduled for March 21st.
The Superhero Month wants to celebrate the world of DC superheroes, making the consumers protagonists in order to live a complete experience as Superhero, through a marketing and a merchandising campaign that sees the involvement of some of the most important licensees of Warner Bros. Consumer Products , especially in the toy industry.
Starting from March, a collaboration will be active with Amazon that provides interesting promotions on products dedicated to the DC universe, with licensees in the publishing, home & gift, electronics, collectibles and fashion categories; like Lego and Mattel for the toy, Funko for collectables, CID t-shirts for fashion, Maikiii for technological gadgets and Moleskine, with its agendas, lifestyle icon.
The initiatives of the month of the DC Super Heroes also provide promotional activities at the Toys Center, with discounts for the purchase of more items with DC Super Heroes (toys and DVDs) and in many other specialized retailers and mass market.
In addition, to celebrate the DC Superheroes Month, there will be a special programming on Turner Networks (Boomerang, Cartoon Network and Boing) with cartoons dedicated to Superheroes and the Teen Titans Go! Series, Justice League Action and DC Super Hero Girls, beyond to numerous films and themed specials.
On the same networks a communication campaign is foreseen with a 15-second commercial to add emphasis to the project.
This is the first year of the 'The Month of the DC Superheroes' initiative which will become a regular event for all consumers to be found on the points of sale and online.
"The DC Comics - states Stefano Salis, Executive Director of Licensing and Retail at Warner Bros. Consumer Products Italy - are undoubtedly one of our most important focuses and for this we are activating special initiatives that will consecrate them among the main protagonists of the world of 'entertainment. WBCP can dialogue with an enlarged target, from the adult to the child from the male to the female audience. The DC Comics property is precisely the example of this, from the Batman, Superman and Wonder Woman franchises, to the creation of DC Super Hero Girls and DC Super Friends for younger fans".