Bologna Licensing Trade Fair is the only licensing event in Italy and South Europe, and offers multiple services both to exhibitors and visitors. Meeting point for all licensing players, the event is intended for Licensees, Licensors, Licensing Agencies, Audiovisual production companies, broadcasters, distributors and buyers.
NEWS 2019 – TRENDS ZONE: FASHION AND FOOD LICENSING
Two brand-new areas respectively dedicated to the latest trends on licensed fashion and food licensing. Products will be provided by exhibitors for licensees and retailers attending the show as visitors.
A unique service for exhibitors
Booking an exhibition space, the exhibitors will benefit, in addition to services, assistance and a free wi-fi connection, of the attendance to matching meetings with retailers, at the Licensing Retail Lounge, and with new licensees, at the Licensing Prospect Day. Moreover the exhibitors will be able to add, for free, all the details on the represented intellectual properties in the PROPERTY GUIDE, a unique instrument to present their brand to all visitors. Last but not least, the exhibitors will also benefit of a meeting room, including all the necessary audio visual tools, where they will be able to organize commercial meetings and exclusive marketing presentations.
A unique event for visitors
With only one ticket it will be possible access to all a series of events: three trade shows, Licensing, Digital & Media and Publishing, all the seminars organized by the Exhibition to present the latest news and to deepen the hottest topics in the licensing world. Moreover, through the PROPERTY GUIDE, visitors will know exactly all the brands represented by the exhibitors and will also have the access to the network lounge for their own business meetings.
Licensing Retail Lounge
Bologna Licensing Trade Fair is the only event in Italy which gives add value to the dialogue between licensing and retail, as starting from 2013 the trade show organisers have focused a peculiar attention on retail and licensees issues. The last edition of the show hosted over 60 retailers and 20 manufacturers who have never done licensing before, and were organised over 500 one-to-one meetings with the exhibitors. Also on 2019 Retail will be a protagonist at BLTF, along all the period of the show thanks to a reserved area for retailers, which includes exclusive facilities and services.
Licensing Prospect Day
Successfully launched in 2015, the Licensing Prospect Day is the answer that Bologna Licensing Trade Fair provides to the market in need of enriching itself with new interlocutors and licensee partners. The second edition hosted 20 delegates and 15 manufacturing companies, with about 150 meetings organized with exhibitors. The event is dedicated to the industry and is structured into “speed date” meetings between manufacturers and the exhibitors.
BLTF Events Programme
Three days packed of events, previews, focus on, seminars to be always updated on the latest licensing trends and novelties.
1600 sqm exhibition space, 80 exhibitors, 800 brands represented, 3000 visitors.